References

• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
• 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
• 1997Dimensions of Brand Personality5,056 cited
• 2001Brand Community3,994 cited
• 2002Building Brand Community2,654 cited
• 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
• 2001Internet forums as influential sources of consumer information1,745 cited
• 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
• 2006eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty1,077 cited
• 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
• 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
• 2014Strategie und Technik der Markenführung731 cited