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Agile Branding – Wie das digitale Werbegut die Kommunikation verändert
4 references·1 citing·18 second hop
Agile Branding – Wie das digitale Werbegut die Kommunikation verändert (2014)Agile Branding – Wie das digitale Werbegu…Geschäftsmodelle von Medienunternehmen (2002)Geschäftsmodelle von Medienun…Information Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Information Rules: A Strategic Guide to the Network Economy (1999)Information Rules: A Strategi…The Social System (1951)The Social SystemContent-Marketing: Digitale Markenführung mit nützlichen Inhalten (2016)Content-Marketing: Digitale M…Mobilizing Invisible Assets (1987)Increasing Returns and Path Dependence in the Economy. (1996)The Knowledge-creating company: How Japanese companies create the dynamics of innovation (1997)Mining the network value of customers (2001)Value creation in E‐business (2001)Business Models, Business Strategy and Innovation (2009)Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (2011)Die Erweckung des Verbrauchers – Zum Nutzen von Marken im Zeitalter digitaler Medien (2014)Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert (2014)Culture in Action: Symbols and Strategies (1986)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Content Management — Inhalte für Neue Medien strategisch nutzen (2006)Medienunternehmen — Die Player auf den Medienmärkten (2006)Intrapreneurship and Corporate Venturing in the Media Business: A Theoretical Framework and Examples from the German Publishing Industry (2011)A Knowledge Accessing Theory of Strategic Alliances (2003)The Knowledge Economy (2004)From Strategy to Business Models and onto Tactics (2010)
this work references cited by second hop

References

  • 1951The Social System8,700 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,416 cited
  • 1999Information Rules: A Strategic Guide to the Network Economy2,560 cited
  • 2002Geschäftsmodelle von Medienunternehmen32 cited

Cited by

  • 2016Content-Marketing: Digitale Markenführung mit nützlichen Inhalten5 cited

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