An assessment of entrepreneurial orientation in an agri–business

Abstract

Entrepreneurial behaviour is examined in this study, with specific reference to four industrial divisions in NWK Limited, situated in the North-West province of South Africa.The primary objective of this study is to investigate entrepreneurial orientation and perceived success in the Industrial division of NWK Limited and to make practical recommendations to enhance entrepreneurial behaviour in the specific division, the organisation and other corporate organisations.A literature study was conducted to define entrepreneurship in general.The literature study investigated the characteristics of entrepreneurs.The five variables of entrepreneurial orientation and two variables measuring perceived success were investigated.Lastly the establishment of entrepreneurship together with a framework and strategy to establish entrepreneurship in an organisation will be discussed.The study was conducted on the Industrial division of NWK, which consisted of four divisions namely: Epko, Noordfed, Opti Chicks and Opti Feeds.Questionnaires were sent to the target group of 609 employees and a total of 79 usable questionnaires were received on which statistical analysis were conducted.The reliability of the data was tested by calculating Cronbach alpha coefficients for the different variables of entrepreneurial orientation and perceived success of the organisation.The data was further analysed by calculating the mean, standard deviation and range of the individual responses and the different variables.Additional to the analysis the relationship between selected demographic information and the different variables was tested to determine whether there were significant differences in the means.Conclusions are drawn from all the demographic information as well as the different variables of entrepreneurial orientation and perceived success.Based on the data analysis recommendations is made based on all the relevant topics that have been identified in the study.The data analysis, conclusions and recommendations supports the suggested action plan that can be used to improve the entrepreneurial orientation and ultimately the perceived business success of the agri-business.The study is concluded with measurements of the achievements and objectives of the study.Finally suggestions are made for further research that can be conducted.

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