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Introducción al marketing
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Introducción al marketing (1995)Introducción al marketingRadio Frequency Identification (RFID) Application Analysis on E-Toll in Indonesia (2021)Radio Frequency Identificatio…Purchase Decision-Making in the Couple. Conflict-Solving Tactics (2013)Purchase Decision-Making in t…Macromarketing Roundtable Commentary—The Export of Marketing Education (2011)Macromarketing Roundtable Com…Comunicación, información local y biblioteca pública (2011)Comunicación, información loc…Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing (2004)Pasado, presente y futuro de …CIUDADANOS MEDIÁTICOS : LA CONSTRUCCIÓN DE LO PÚBLICO EN LA RADIO (2002)El impacto social de las bibliotecas públicas (2002)Lucien Matrat y la consolidación de las relaciones públicas en Europa (2006)Principles of Marketing (1972)Governing the soul: the shaping of the private self (1990)The shock doctrine: the rise of disaster capitalism (2008)Sustainable market orientation: a competitive strategic tool in an emerging economy context (2016)Governing Asian international students: the policy and practice of essentialising ‘critical thinking’ (2018)Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design (2024)Broadening the Concept of Marketing (1969)Social Marketing: An Approach to Planned Social Change (1971)Marketing as Exchange (1975)Marketing of Local Public Services Under the Reduction of Administrative Expenditures (2009)An approach to market orientation in the basic units of public action (2017)Estudio sobre la investigación en marketing y su importancia en los procesos de exportación: análisis bibliométrico y temático en Scopus (2021)Perception of Marital Roles in Decision Processes (1974)Social Exchange in Developing Relationships (1979)Handbook of Marriage and the Family (2012)درجة تضميـن المرأة في القرار الشرائي للعائلة السعودية (2018)Adolescents’ perceptions of mother–father dominance in family vacation decisions: a 25-society study (2019)Dimensions of Marital Roles on Product Purchase Decision-Making (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)
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  • 2011Macromarketing Roundtable Commentary—The Export of Marketing Education20 cited
  • 2004Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing17 cited
  • 2013Purchase Decision-Making in the Couple. Conflict-Solving Tactics15 cited
  • 2021Radio Frequency Identification (RFID) Application Analysis on E-Toll in Indonesia4 cited
  • 2011Comunicación, información local y biblioteca pública0 cited

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