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Flashmob Marketing – Inszenierte Blitz-Events als Instrumente der emotionalen Markenkommunikation
14 references·0 citing·37 second hop
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References

  • 1973The Strength of Weak Ties40,446 cited
  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 2008Here comes everybody: the power of organizing without organizations2,323 cited
  • 2005Die Erlebnisgesellschaft : Kultursoziologie der Gegenwart1,599 cited
  • 1987The Fall of Public Man1,514 cited
  • 2003Smart mobs: the next social revolution1,479 cited
  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
  • 2008Groundswell: winning in a world transformed by social technologies787 cited
  • 1995Gerhard Schulze: Die Erlebnisgesellschaft. Kultursoziologie der Gegenwart. (Studienausgabe.) Frankfurt a. M./New York: Campus 1993. [Rezension]558 cited
  • 2001The anatomy of buzz: how to create word-of-mouth marketing281 cited
  • 2007Das egoistische Gen132 cited
  • 2009Live Communication Management77 cited
  • 1996Evenunarketing. Bestandsaufnahme, Standortbestimmung und ausgewählte theoretische Ansätze zur Erklärung eines innovativen Kommunikationsinstruments46 cited
  • 2001Eventmarketing27 cited

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