References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
• 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory3,341 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
• 2002Corporate reputation and sustained superior financial performance2,938 cited
• 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,355 cited
• 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
• 2005Does brand trust matter to brand equity?949 cited
• 2013When consumers doubt, Watch out! The role of CSR skepticism918 cited
• 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?827 cited
• 2015Corporate social responsibility authenticity: Investigating its antecedents and outcomes500 cited
• 2020Corporate Sociopolitical Activism and Firm Value476 cited
• 2020Brand activism: Does courting controversy help or hurt a brand?408 cited
• 2019Woke-washing: “intersectional” femvertising and branding “woke” bravery353 cited