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Enhancing Behavioral Intentions Through Live Streaming in the Cultural and Creative Sector: A Scientific Inquiry Into Museum Streaming Experiences
16 references·0 citing·47 second hop
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References

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  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
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  • 2021How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

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463 cited
  • 2008Playing online games against computer- vs. human-controlled opponents: Effects on presence, flow, and enjoyment452 cited
  • 2012Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience448 cited
  • 2016Assessing the use of back translation: the shortcomings of back translation as a quality testing method413 cited
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