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The Influence of Digital Marketing and Sales Promotion on Purchase Decisions: The Mediating Role of Brand Awareness
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The Influence of Digital Marketing and Sales Promotion on Purchase Decisions: The Mediating Role of Brand Awareness (2026)The Influence of Digital Marketing and Sa…The influence of Internal Values, Green Attitudes, Subjective Norms, and on Green Customer Citizenship Behaviours among electric vehicle consumers in Jakarta (2025)The influence of Internal Val…The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations (2024)The Impact of Digital Marketi…PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI VARIABEL INTERVENING MINAT BELI KFC GOLDEN CITY BEKASI DI SOSIAL MEDIA INSTAGRAM (2023)PENGARUH PROMOSI DAN HARGA TE…STRATEGI PROMOSI DENGAN MEMANFAATKAN MEDIA SOSIAL TIKTOK DALAM MENINGKATKAN PENJUALAN (Studi Kasus Pada TN Official Store) (2022)STRATEGI PROMOSI DENGAN MEMAN…PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPEE FOOD DI JAKARTA SELATAN (2022)PENGARUH PROMOSI TERHADAP KEP…The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature (2021)The Effects of Promotional Mi…STRATEGI PROMOSI PRODUK MELALUI DIGITAL MARKETING BAGI UMKM TERDAMPAK PANDEMI COVID'19 BERDASARKAN KEPUTUSAN KONSUMEN (2021)STRATEGI PROMOSI PRODUK MELAL…Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Minuman Bobba yang Dimediasi oleh Strategi Promosi (Studi Kasus: Konsumen Chatime Tanjung Duren) (2020)Pengaruh Kualitas Produk dan …Peran Brand Awereness terhadap Keputusan Pembelian Produk (2019)Peran Brand Awereness terhada…Penerapan Skala Likert dan Skala Dikotomi Pada Kuesioner Online (2019)Penerapan Skala Likert dan Sk…Prinsip Prinsip Pemasaran (2015)Manajemen dan Pengembangan Sumber Daya Manusia (2016)Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global (2017)The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car) (2021)STUDI TENTANG PERILAKU KONSUMEN BESERTA IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN (2007)Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19 (2020)STRATEGI BERTAHAN UMKM DI TENGAH PANDEMI COVID-19 (2021)MENGUBAH SIKAP WIRAUSAHA MEMANFAATKAN TANTANGAN SEBAGAI PELUANG (2022)Consumer Behavior in Marketing 4.0: Social Media Marketing and Website Marketing on Purchasing Decisions through TAM As a Mediating Variable (2023)Pemberdayaan Masyarakat Desa Cilimus Kecamatan Teluk Pandan Melalui Pengembangan Umkm (2023)PEMANFAATAN MEDIA SOSIAL TIK TOK SEBAGAI MEDIA KAMPANYE GERAKAN CUCI TANGAN DI INDONESIA UNTUK MENCEGAH COVID-19 (2020)Analisis Pemanfaatan Aplikasi TikTok dalam Meningkatkan Penjualan UMKM Sektor Kuliner di Kota Makassar (2022)TikTok Shop: Unveiling the Evolution from Social Media to Social Commerce and its Computational Impact on Digital Marketing (2023)EFEKTIVITAS PEMASARAN MEDIA SOSIAL TIKTOK TERHADAP PENINGKATAN VOLUME PENJUALAN DI PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN X) (2024)A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)Sales Promotion: Concepts, Methods and Strategies (1990)Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria (2013)Promotional Strategy and Organizational Performance: Source from Systematic Review Literature (2023)ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN VIA INTERNET PADA TOKO ONLINE (2013)Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. 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(1988)The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers (2009)Unraveling the effects of cultural diversity in teams: A retrospective of research on multicultural work groups and an agenda for future research (2021)Evaluation of Student Core Drives on e-Learning during the Covid-19 with Octalysis Gamification Framework (2020)Gender and Perception: Implementation of Web-based Character Assessment in Science Learning (2022)Teachers’ Attitude towards Minimum Competency Assessment at Sultan Agung Senior High School in Pematangsiantar, Indonesia (2022)Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada) (2021)The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table (2021)ANALISIS PROGRAM PENGEMBANGAN USAHA MIKRO, KECIL, DANMENENGAH (UMKM) OLEH PT LIMA PONDASI BERSAMA (2022)
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References

  • 2024The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations463 cited
  • 2019Penerapan Skala Likert dan Skala Dikotomi Pada Kuesioner Online407 cited
  • 2019Peran Brand Awereness terhadap Keputusan Pembelian Produk65 cited
  • 2022STRATEGI PROMOSI DENGAN MEMANFAATKAN MEDIA SOSIAL TIKTOK DALAM MENINGKATKAN PENJUALAN (Studi Kasus Pada TN Official Store)48 cited
  • 2021STRATEGI PROMOSI PRODUK MELALUI DIGITAL MARKETING BAGI UMKM TERDAMPAK PANDEMI COVID'19 BERDASARKAN KEPUTUSAN KONSUMEN23 cited
  • 2020Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Minuman Bobba yang Dimediasi oleh Strategi Promosi (Studi Kasus: Konsumen Chatime Tanjung Duren)15 cited
  • 2021The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature9 cited
  • 2022PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPEE FOOD DI JAKARTA SELATAN8 cited
  • 2023PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI VARIABEL INTERVENING MINAT BELI KFC GOLDEN CITY BEKASI DI SOSIAL MEDIA INSTAGRAM8 cited
  • 2025The influence of Internal Values, Green Attitudes, Subjective Norms, and on Green Customer Citizenship Behaviours among electric vehicle consumers in Jakarta5 cited

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