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Is phygital the new normal? A literature review of the evolution of services marketing
16 references·0 citing·49 second hopsampled
Is phygital the new normal? A literature review of the evolution of services marketing (2026)Is phygital the new normal? A literature …Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste (2024)Phygital customer experience …How to conduct a bibliometric content analysis: Guidelines and contributions of content co‐occurrence or co‐word literature reviews (2024)How to conduct a bibliometric…The phygital transformation: a systematic review and a research agenda (2023)The phygital transformation: …Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda (2023)Phygital technologies and env…What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework (2022)What does phygital really mea…Exploring the hedonic factors affecting customer experiences in phygital retailing (2022)Exploring the hedonic factors…Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement (2022)Exploring phygital omnichanne…The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an…The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences (2021)The millennial customer journ…The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement (2021)The architecture of the phygi…Defining the Phygital Marketing Advantage (2021)Defining the Phygital Marketi…Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction (2021)Consumer retention through ph…The Phygital experience in the smart tourism destination (2019)The Phygital experience in th…Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? (2017)A review of research on outwa…Stakeholder Theory:The State of the Art (2010)Stakeholder Theory:The State …The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The art of writing literature review: What do we know and what do we need to know? (2020)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Meta-analysis in clinical trials (1986)Using thematic analysis in psychology (2006)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)How to conduct a bibliometric analysis: An overview and guidelines (2021)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Role of social media in online travel information search (2009)Smart tourism: foundations and developments (2015)A meta-narrative analysis of smart tourism destinations: implications for tourism destination management (2020)Italian state museums during the COVID-19 crisis: from onsite closure to online openness (2020)The impact of smart tourism technology and domestic travelers' technology readiness on their satisfaction and behavioral intention: A c ross‐country comparison (2021)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Global prevalence and burden of depressive and anxiety disorders in 204 countries and territories in 2020 due to the COVID-19 pandemic (2021)PRISMA 2020 explanation and elaboration: updated guidance and exemplars for reporting systematic reviews (2021)PRISMA2020 : An R package and Shiny app for producing PRISMA 2020‐compliant flow diagrams, with interactivity for optimised digital transparency and Open Synthesis (2022)Building Theories from Case Study Research (1989)Theory Building From Cases: Opportunities And Challenges (2007)Seeking Qualitative Rigor in Inductive Research (2012)Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention (2022)Qualitative Data Analysis: An Expanded Sourcebook (1994)The Commitment-Trust Theory of Relationship Marketing (1994)How Many Interviews Are Enough? (2005)Creating memorable shopping experiences to meet phygital customers' needs: evidence from sporting goods stores (2023)The role of augmented reality in shaping purchase intentions and WOM for luxury products (2023)Tackling consumer information asymmetry and perceived uncertainty for luxury re-commerce through seller signals (2024)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Design Science in Information Systems Research1 (2004)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)An Aspirational Framework for Strategic Human Resource Management (2013)Paradox Research in Management Science: Looking Back to Move Forward (2016)A Stakeholder Theory Perspective on Business Models: Value Creation for Sustainability (2019)Bibliometric Methods in Management and Organization (2014)Digital transformation: A multidisciplinary reflection and research agenda (2019)Rethinking innovation through industry and society 5.0 paradigms: a multileveled approach for management and policy-making (2023)The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment (2023)Phygital luxury experiences. A correspondence analysis on retail technologies (2024)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Interrater reliability: the kappa statistic (2012)Guidelines for Bibliometric‐Systematic Literature Reviews: 10 steps to combine analysis, synthesis and theory development (2024)Bibliometric analysis methods for the medical literature (2025)Digital marketing and sustainable innovation in SMEs through bibliometric and systematic review (2025)
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References

  • 2021The PRISMA 2020 statement: an updated guideline for reporting systematic reviews119,202 cited
  • 2019Literature review as a research methodology: An overview and guidelines16,035 cited
  • 2017A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?904 cited
  • 2010Stakeholder Theory:The State of the Art603 cited
  • 2024How to conduct a bibliometric content analysis: Guidelines and contributions of content co‐occurrence or co‐word literature reviews289 cited
  • 2022What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework181 cited
  • 2022Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement142 cited
  • 2019The Phygital experience in the smart tourism destination133 cited
  • 2023Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda125 cited
  • 2021The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement109 cited
  • 2021The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences103 cited
  • 2021Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction103 cited
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The phygital transformation: a systematic review and a research agenda
103 cited
  • 2022Exploring the hedonic factors affecting customer experiences in phygital retailing100 cited
  • 2021Defining the Phygital Marketing Advantage93 cited
  • 2024Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste90 cited
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