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Promoting hybrid drinking in hospitality: How message framing and communication modality shape beverage choices
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Promoting hybrid drinking in hospitality: How message framing and communication modality shape beverage choices (2026)Promoting hybrid drinking in hospitality:…Framing Theory (2007)Framing TheoryBrands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Temporal construal. (2003)Temporal construal.The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The "What" and "Why" of Goal …Making a good decision: Value from fit. (2000)Making a good decision: Value…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Regulatory Focus and Strategi…Beyond pleasure and pain. (1997)Beyond pleasure and pain.The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors (1996)The Theory of Planned Behavio…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Dual coding theory: Retrospect and current status. (1991)Dual coding theory: Retrospec…Dual coding theory and education (1991)Dual coding theory and educat…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…A Systematic Method for Clinical Description and Classification of Personality Variants (1987)A Systematic Method for Clini…Control theory: A useful conceptual framework for personality-social, clinical, and health psychology. (1982)Control theory: A useful conc…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior34,111 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 1997Beyond pleasure and pain.6,770 cited
  • 1987A Systematic Method for Clinical Description and Classification of Personality Variants3,677 cited
  • 1996The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors3,184 cited
  • 2007Framing Theory3,065 cited
  • 2003Temporal construal.3,006 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1982Control theory: A useful conceptual framework for personality-social, clinical, and health psychology.2,650 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1991Dual coding theory: Retrospect and current status.2,179 cited
  • 1991Dual coding theory and education2,132 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 2000Making a good decision: Value from fit.2,051 cited

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  • 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
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