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Marketing Digital e comportamento do consumidor de vinhos: compras, lives e clubes de assinatura
15 references·0 citing·59 second hopsampled
Marketing Digital e comportamento do consumidor de vinhos: compras, lives e clubes de assinatura (2026)Marketing Digital e comportamento do cons…Understanding Sparkling Wine Consumers and Purchase Cues: A Wine Involvement Perspective (2024)Understanding Sparkling Wine …Three decades of research on wine marketing (2024)Three decades of research on …Multisensory technology in the wine industry: where the senses meet technology (2024)Multisensory technology in th…Marketing digital e enoturismo: qualidade dos websites de vinícolas da Serra Gaúcha, Brasil (2024)Marketing digital e enoturism…Fatores que influenciam a intenção de experimentar o enoturismo na Campanha Gaúcha (2024)Fatores que influenciam a int…Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study (2024)Exploring consumer sentiments…Consumer behavior toward virtual wine experiences as a technology-based sustainable transformation (2024)Consumer behavior toward virt…Segmentation of wine consumers based on level of involvement: a case of Lebanon (2020)Segmentation of wine consumer…Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis (2020)Consumers’ Preferences for Wi…Social media engagement behavior (2019)Social media engagement behav…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Young Chinese Consumers’ Wine Socialization, Current Wine Behavior and Perceptions of Wine (2017)Young Chinese Consumers’ Wine…Práticas de visitação nas vinícolas da Serra Gaúcha: unindo vitivinicultura e turismo no sul do Brasil (2017)Práticas de visitação nas vin…Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine (2017)Millennial Generation and Env…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The partial least squares approach for structural equation modeling. 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Canned Wine and Italian Consumers (2022)Explainable artificial intelligence to improve the resilience of perishable product supply chains by leveraging customer characteristics (2024)An Index of Factorial Simplicity (1974)Measuring the Involvement Construct (1985)Developing and validating a multidimensional consumer-based brand equity scale (2001)Dairy purchase behaviors: Increasing understanding of Chinese consumers using a consumer involvement segmentation approach (2023)Wine consumer typologies based on level of involvement: a case of Turkey (2023)Consumer segmentation with large language models (2024)The theory of planned behavior (1991)A domain‐specific risk‐attitude scale: measuring risk perceptions and risk behaviors (2002)INDIVIDUAL RISK ATTITUDES: MEASUREMENT, DETERMINANTS, AND BEHAVIORAL CONSEQUENCES (2011)Exploring the impact of virtual food and wine pairing on consumer preferences (2025)The role of digital tools, CRM systems and AI chatbots in the development of wine tourism (2025)SUSTAINABLE DIGITAL TRADE AND LOW-ALTITUDE ECONOMY: A NEW PATHWAY FOR GLOBAL WINE MARKET EXPANSION IN CHINA (2026)Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Wine tourism: a multisensory experience (2019)Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions (2020)The impact of multisensory cues on experience. assessing the brand role in wine choice (2025)Virtual or vineyard? 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References

  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2019Social media engagement behavior524 cited
  • 2017Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine150 cited
  • 2020Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis78 cited
  • 2024Three decades of research on wine marketing34 cited
  • 2024Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study29 cited
  • 2020Segmentation of wine consumers based on level of involvement: a case of Lebanon21 cited
  • 2024Multisensory technology in the wine industry: where the senses meet technology13 cited
  • 2024Consumer behavior toward virtual wine experiences as a technology-based sustainable transformation10 cited
  • 2024Understanding Sparkling Wine Consumers and Purchase Cues: A Wine Involvement Perspective9 cited
  • 2017Young Chinese Consumers’ Wine Socialization, Current Wine Behavior and Perceptions of Wine8 cited
  • 2017Práticas de visitação nas vinícolas da Serra Gaúcha: unindo vitivinicultura e turismo no sul do Brasil5 cited
  • 2024Marketing digital e enoturismo: qualidade dos websites de vinícolas da Serra Gaúcha, Brasil

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  • 2024Fatores que influenciam a intenção de experimentar o enoturismo na Campanha Gaúcha1 cited
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