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Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain, and the United States
16 references·16 citing·42 second hopsampled
Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain, and the United States (1993)Content Analysis of German and Japanese A…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing (1988)Does Culture Matter? A Cross-…THE MYTH OF GLOBALIZATION (1986)THE MYTH OF GLOBALIZATIONTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSTheory Z: How American Business Can Meet the Japanese Challenge (1982)Theory Z: How American Busine…Strategies for Change: Logical Incrementalism (1982)Strategies for Change: Logica…Theory Z: How American business can meet the Japanese challenge (1981)Theory Z: How American busine…The art of Japanese management (1981)The art of Japanese managementStrategies for change: Logical incrementalism (1981)Strategies for change: Logica…Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Reliability: A Review of Psyc…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…The Structure of "Unstructured" Decision Processes (1976)The Structure of "Unstructure…Measuring facial movement (1976)Measuring facial movementThe Rise of Anthropological Theory (1970)The Rise of Anthropological T…Content analysis in communications research (1952)Content analysis in communica…Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia (2012)Influences of culture and mar…Consumer Culture Plots in Television Advertising from Nigeria and South Africa (2012)Consumer Culture Plots in Tel…Audience targeting by B-to-B advertisement classification: A neural network approach (2012)Audience targeting by B-to-B …Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Cultural Differences in Television Celebrity Use in the United States and Lebanon (2009)Cultural Differences in Telev…Cultural Values Reflected in Arab and American Television Advertising (2007)Cultural Values Reflected in …Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union (2006)Who Standardizes Advertising …Postcards of Phoenix: Images of Desert Ambivalence and Homogeneity (2006)Postcards of Phoenix: Images …How well do advertising images of health and beauty travel across cultures? A self-concept perspective (2006)How well do advertising image…Social Cause versus Profit Oriented Advertisements (2005)Social Cause versus Profit Or…Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s (2004)Standardized vs. specialized …Content analysis in cross-cultural advertising research: insightful or superficial? (2004)Content analysis in cross-cul…Right messages for the right site: on‐line creative strategies by Japanese multinational corporations (2003)Right messages for the right …Advertising Localization Overshadows Standardization (2002)Advertising Localization Over…Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands (2001)Retail buyer beliefs, attitud…Designing cross‐cultural advertising research: a closer look at paired comparisons (1996)Designing cross‐cultural adve…Kinesics and context (1970)Facial signs of emotional experience. (1980)Felt, false, and miserable smiles (1982)An argument for basic emotions (1992)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Patterns of Culture (1936)The nature of cultural things (1964)On the conflicts between biological and social evolution and between psychology and moral tradition. (1975)Theory in Anthropology since the Sixties (1984)The Evolution of Conformist Transmission and the Emergence of Between-Group Differences (1998)Insight. A Study of human understanding (1958)A Strategy of Decision. (1964)The Nature of Managerial Work (1974)Organizational Information Requirements, Media Richness and Structural Design (1986)DISTINGUISHING THE EFFECTS OF FUNCTIONAL AND DYSFUNCTIONAL CONFLICT ON STRATEGIC DECISION MAKING: RESOLVING A PARADOX FOR TOP MANAGEMENT TEAMS. (1996)THE DYNAMIC NATURE OF CONFLICT: A LONGITUDINAL STUDY OF INTRAGROUP CONFLICT AND GROUP PERFORMANCE. (2001)Coefficient Alpha and the Internal Structure of Tests (1951)Statistical Theories of Mental Test Scores (1969)Handbook of Industrial and Organizational Psychology. (1977)Survey research in operations management: a process‐based perspective (2002)Validation Guidelines for IS Positivist Research (2004)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Social Identity Theory and the Organization (1989)Gender and leadership style: A meta-analysis. (1990)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Concepts of Culture and Organizational Analysis (1983)Central Problems in the Management of Innovation (1986)Market Orientation and the Learning Organization (1995)Longitudinal Field Research on Change: Theory and Practice (1990)Core capabilities and core rigidities: A paradox in managing new product development (1992)Strategic assets and organizational rent (1993)Trust and commitment in the United States and Japan (1994)Leadership style, organizational culture and performance: empirical evidence from UK companies (2000)Working-Class Power, Capitalist-Class Interests, and Class Compromise (2000)
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References

  • 1976The Structure of "Unstructured" Decision Processes3,759 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1982Theory Z: How American Business Can Meet the Japanese Challenge1,697 cited
  • 1981The art of Japanese management1,622 cited
  • 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
  • 1982Strategies for Change: Logical Incrementalism1,493 cited
  • 1970The Rise of Anthropological Theory1,244 cited
  • 1976Measuring facial movement1,230 cited
  • 1981Theory Z: How American business can meet the Japanese challenge1,202 cited
  • 1981Strategies for change: Logical incrementalism1,154 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1986THE MYTH OF GLOBALIZATION520 cited
  • 1952Content analysis in communications research502 cited
  • 1988Does Culture Matter? A Cross-Cultural Study of Executives' Choice, Decisiveness, and Risk Adjustment in International Marketing

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497 cited

Cited by

  • 2002Advertising Localization Overshadows Standardization82 cited
  • 2007Cultural Values Reflected in Arab and American Television Advertising73 cited
  • 2006Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union62 cited
  • 1996Designing cross‐cultural advertising research: a closer look at paired comparisons60 cited
  • 2006How well do advertising images of health and beauty travel across cultures? A self-concept perspective47 cited
  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 2004Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s45 cited
  • 2001Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands40 cited
  • 2012Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia39 cited
  • 2005Social Cause versus Profit Oriented Advertisements39 cited
  • 2004Content analysis in cross-cultural advertising research: insightful or superficial?30 cited
  • 2012Consumer Culture Plots in Television Advertising from Nigeria and South Africa26 cited
  • 2009Cultural Differences in Television Celebrity Use in the United States and Lebanon21 cited
  • 2012Audience targeting by B-to-B advertisement classification: A neural network approach19 cited
  • 2003Right messages for the right site: on‐line creative strategies by Japanese multinational corporations19 cited
  • 2006Postcards of Phoenix: Images of Desert Ambivalence and Homogeneity18 cited