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Do Shoppers Like Electronic Coupons?

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References

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2001Exploring the Digital Divide416 cited
2002

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Antecedents of private label attitude and national brand promotion attitude: similarities and differences

391 cited

2007The effects of loyalty programs on customer lifetime duration and share of wallet354 cited

Cited by

2013Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews301 cited
2011Development and testing of the Consumer Experience Index (CEI)125 cited
2009The Theoretical Domains of Retailing Research: A Retrospective66 cited
2013A framework for designing and implementing effective online coupons in tourism and hospitality64 cited
2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions60 cited
2015Online pricing with bundling and coupon discounts50 cited
2019The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability49 cited
2020Coupon promotion and its two-stage price intervention on dual-channel supply chain49 cited
2008Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature48 cited
2009The Effects of Discount Location and Frame on Consumers’ Price Estimates47 cited
2015Mobile coupons: what to offer, to whom, and where?41 cited
2014Influence of coupons on online travel reservation service recovery40 cited
2016New developments in behavioral pricing research36 cited
2020Regret and nonredemption of daily deals: Individual differences and contextual influences31 cited
2019The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer26 cited
2021Key antecedents of consumer purchasing behaviour in emerging online retail market25 cited