References

No references inside the corpus for this window.

Cited by

• 2008Performance Implications of Adopting a Customer-Focused Sales Campaign173 cited
• 2010Brand management to protect brand equity: A conceptual model121 cited
• 2014Effect of Customer-Centric Structure on Long-Term Financial Performance115 cited
• 2011Service & solution innovation: Overview and research agenda107 cited
• 2019When do customers perceive customer centricity? The role of a firm’s and salespeople’s customer orientation106 cited
• 2009Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough98 cited
• 2015From business process management to customer process management94 cited
• 2017Measuring integrated marketing communication by taking a broad organisational approach94 cited
• 2014Structural marketing: using organizational structure to achieve marketing objectives94 cited
• 2012The Marketing–Sales Interface at the Interface: Creating Market-Based Capabilities through Organizational Synergy93 cited
• 2014Network Responsiveness: The Social Structural Microfoundations of Dynamic Capabilities88 cited
• 2012Servitization and networking: large-scale survey findings on product-related services84 cited
• 2013The financial contribution of customer-oriented marketing capability83 cited