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Make your values mean something.
0 references·16 citing·55 second hopsampled
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  • 2007Values Management197 cited
  • 2006Communicating Services Brands' Values Internally and Externally178 cited
  • 2010Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”150 cited
  • 2022Toward an organizational theory of sustainability culture133 cited
  • 2009Uncovering the corporate brand's core values120 cited
  • 2008Creating Effective Core Organizational Values: A Spiritual Leadership Approach114 cited
  • 2018Authentic leadership and work engagement: the mediating effect of practicing core values112 cited
  • 2018How do callings relate to job performance? The role of organizational commitment and ideological contract fulfillment101 cited
  • 2012The impact of brand heritage on customer perceived value85 cited
  • 2004Corporate values and corporate governance82 cited
  • 2004Identifying and sustaining services brands' values78 cited
  • 2014Market and brand-oriented schools of positioning76 cited
  • 2010Management by values: are some values better than others?70 cited
  • 2017Mapping Espoused Organizational Values67 cited

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2016
The brand core and its management over time
67 cited
  • 2011Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand66 cited