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Marketing dla rynków o najniższych dochodach - część II : kształtowanie oferty marketingowej dla konsumentów rynku BOP
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Marketing dla rynków o najniższych dochodach - część II : kształtowanie oferty marketingowej dla konsumentów rynku BOP (2011)Marketing dla rynków o najniższych dochod…The 4 A's of marketing: creating value for customer, company, and society (2012)The 4 A's of marketing: creat…Marketing to Consumers at the Bottom of the Pyramid (2012)Marketing to Consumers at the…Global Village vs. Small Town: Understanding Networks at the Base of the Pyramid (2011)Global Village vs. Small Town…Challenges in Marketing Socially Useful Goods to the Poor (2009)Challenges in Marketing Socia…The quest for the fortune at the bottom of the pyramid: potential and challenges (2008)The quest for the fortune at …Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context (2008)Marketing in subsistence mark…Integrated approach to understanding consumer behavior at bottom of pyramid (2008)Integrated approach to unders…Serving the world's poor: innovation at the base of the economic pyramid (2007)Serving the world's poor: inn…Misfortune at the Bottom of the Pyramid (2005)Misfortune at the Bottom of t…Using ethnography in strategic consumer research (2003)Using ethnography in strategi…Human resource management, trade unions and empowerment: two cases from India (2000)Human resource management, tr…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)The Economic Lives of the Poor (2007)The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)The fortune at the bottom of the pyramid (2010)Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept (2013)Business models for sustainable innovation – an empirical analysis of frugal products and services (2016)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)International business, corporate responsibility and sustainable development (2010)Collaborative Value Creation (2012)Customer experience challenges: bringing together digital, physical and social realms (2018)HUMAN RESOURCE MANAGEMENT AND THE AMERICAN DREAM* (1990)Working for the Japanese: Inside Mazda's American Auto Plant. (1991)The Power Behind Empowerment: Implications for Research and Practice (1998)The power of psychological empowerment as an antecedent to organizational commitment in Indian managers (2005)What drives adoption of innovative SHRM practices in Indian organizations? (2007)Is internationalization associated with investments in HRM? A study of entrepreneurial firms in emerging markets (2010)Serving the world's poor, profitably. (2002)The fortune at the bottom of the pyramid (2005)The economic rationale behind the social business model: A research agenda (2015)Sustainable supply chain models for base of the pyramid (2016)Women empowerment through entrepreneurship: case study of a social entrepreneurial intervention in rural India (2021)Emotion Work, Feeling Rules, and Social Structure (1979)Ethnography: Principles and Practice (1983)Student Travel Experiences: Memories and Dreams (2009)Meaning not measurement (2010)An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences (2014)The Interpretation of Cultures (2017)Selling to the Poor (2004)Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model (2011)Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment (2012)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Base of the Pyramid Protocol: Beyond “Basic Needs” Business Strategies (2008)Building the BoP Producer Ecosystem: The Evolving Engagement of F abindia with I ndian Handloom Artisans (2011)Incorporating impoverished communities in sustainable supply chains (2010)Entrepreneurship and poverty reduction: A case study of Yiwu, China (2014)A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2019)Scaling Social Entrepreneurial Impact (2009)Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid (2011)A New Approach for Customer Churn Prediction in Telecom Industry (2018)Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective (2019)Marketing bank services to financially vulnerable customers: evidence from an emerging economy (2021)
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References

  • 2007Serving the world's poor: innovation at the base of the economic pyramid347 cited
  • 2003Using ethnography in strategic consumer research326 cited
  • 2008Integrated approach to understanding consumer behavior at bottom of pyramid231 cited
  • 2008The quest for the fortune at the bottom of the pyramid: potential and challenges197 cited
  • 2011Global Village vs. Small Town: Understanding Networks at the Base of the Pyramid151 cited
  • 2005Misfortune at the Bottom of the Pyramid148 cited
  • 2008Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context145 cited
  • 2000Human resource management, trade unions and empowerment: two cases from India37 cited
  • 2012The 4 A's of marketing: creating value for customer, company, and society31 cited
  • 2009Challenges in Marketing Socially Useful Goods to the Poor22 cited
  • 2012Marketing to Consumers at the Bottom of the Pyramid2 cited

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