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The purpose of this paper is to explore top management consciousness in internal communication and an impact of such consciousness on internal communication satisfaction, job satisfaction and corporate performance. Top management effective communication with employees is the key for business growth. Internal communication satisfaction perceived by an employee was defined in previous literatures and there were many empirical evidences to show positive relationship between internal communication satisfaction and other variables, such as job satisfaction, trust, empowerment, organizational commitment, productivity, and job performance. However, there were little researches to show the reason why internal communication satisfaction was low or high, in relation to top management consciousness, namely, how top management thought, was motivated and performed the communication effectively. Utilizing a concurrent triangulation approach in a mixed method research design, this study identified concepts of top management consciousness in communication and a framework, which explains the relationship among top management consciousness, behavior and process, and internal communication satisfaction. In qualitative study, top management interviews of 6 small and medium-sized Japanese firms were conducted, while Communication Satisfaction Questionnaire (“CSQ”) was utilized for quantitative ＊ Mitsutoshi Furuya is a PhD candidate and studies under the instruction by Professor Hironori Higashide. Furuya’s research interest includes internal communication, leadership, and entrepreneurship. He received Master in Electrical Engineering from
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