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Grundlagen der Persuasionsforschung · Study

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ChapterGrundlagen der Persuasionsforschung

Werner Wirth2013

Chapter2013

Grundlagen der Persuasionsforschung

Werner Wirth · Rinaldo Kühne

38 citations·0/0 files stored·Springer eBooks

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Media Studies and Communication Media Influence and Health Psychology of Social Influence

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References

2017A Theory of Cognitive Dissonance 1993Framing: Toward Clarification of a Fractured Paradigm 1969The Handbook of Social Psychology 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1988Attitudes, Personality and Behavior 1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.1999Dual-process theories in social psychology 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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2008Persuasion: From Single to Multiple to Metacognitive Processesarticle · 16 shared references 2003Persuasion and Attitude Changeother · 12 shared references 1998Attitude change: Multiple roles for persuasion variables.article · 11 shared references 2001Attitudes, Persuasion, and Behaviorother · 11 shared references 2002Cognition in persuasion: An analysis of information processing in response to persuasive communicationschapter · 10 shared references 2006Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectivesarticle · 10 shared references

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

Languagede

Citations38

Files0 public / 0

ShelfMedia Studies and Communication

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doi10.1007/978-3-531-18967-3_16

openalex_workW77887989

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