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The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective
16 references·2 citing·45 second hop
The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective (2000)The Role of Brand Familiarity in Internal…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…A Comparative Analysis of Reference Price Models (1997)A Comparative Analysis of Ref…Contextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined (1992)The Effect of Prior Knowledge…Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Measuring Purchase‐decision involvement (1989)Measuring Purchase‐decision i…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations (1988)Choices from Sets Including R…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Familiarity and Its Impact on Consumer Decision Biases and Heuristics (1981)Familiarity and Its Impact on…How online grocery shopping drives private label food purchases (2023)How online grocery shopping d…Demand restrictions in price‐based decisions: managers versus consumers (2006)Demand restrictions in price‐…Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? 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References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
  • 1988Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations497 cited
  • 1989Measuring Purchase‐decision involvement490 cited
  • 1997A Comparative Analysis of Reference Price Models475 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited

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  • 1992The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined341 cited
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    • 2023How online grocery shopping drives private label food purchases22 cited
    • 2006Demand restrictions in price‐based decisions: managers versus consumers15 cited