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Big Thinking about Teaching Advertising
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Big Thinking about Teaching Advertising (2014)Big Thinking about Teaching AdvertisingEducating Students About Influencing Audiences Ethically in a Data-Driven Social Media World (2022)Educating Students About Infl…Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research (2018)Can Google Analytics Certific…Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation (2016)Looking Backward, Looking For…Experimental and Quasi-Experimental Designs for Research (1963)Qualitative Research Methods for the Social Sciences (2000)Answering the Call for a Standard Reliability Measure for Coding Data (2007)Learning web analytics: A tool for strategic communication (2011)Decision-driven marketing (2014)The ultimate marketing machine (2014)Effects of Small-Group Learning on Undergraduates in Science, Mathematics, Engineering, and Technology: A Meta-Analysis (1999)Why Peer Discussion Improves Student Performance on In-Class Concept Questions (2009)The role of data privacy in marketing (2016)
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  • 2018Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research6 cited
  • 2016Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation6 cited
  • 2022Educating Students About Influencing Audiences Ethically in a Data-Driven Social Media World4 cited

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