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Perceptions of IMC and organisational change among agencies in South Africa

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References

1999A Multi-Country Comparison of the Drive for IMC209 cited
1997Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study204 cited
1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research181 cited
1996The inevitability of integrated communications150 cited
1996Integrated marketing communications and the evolution of marketing thought126 cited
1997A Marketing Management View of Integrated Marketing Communications109 cited
1996Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success100 cited
1998Measuring integration: an assessment of the quality of integrated marketing communications76 cited
1998IMC - A UK Ad' Agency Perspective43 cited
1999Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand42 cited

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2013Impact of Integrated Marketing Communication on Consumers Purchase Decisions11 cited

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