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The adoption of e-business innovation requires a framework guiding sustainable business development.The required elements and construction of a business model, particularly in the area of e-business is still an insufficiently addressed topic.In this paper, we draw on theoretical constructs relevant to the transformation introduced to value creation by the adoption of e-business practices to propose an analytical framework and a development method for constructing e-business models.The proposed method is then applied to the transformation of the advertisement thought television industry by extending interactive TV advertisement services.
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Stored only when both papers are in the corpus — 36 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.