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ArticleReference Points Used In Quality And Value Judgements

Amna Kirmani2000

Article2000

Reference Points Used In Quality And Value Judgements

55 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1987Dimensions of Consumer Expertise 1980Pricing: Making Profitable Decisions 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions 1990The Price Knowledge and Search of Supermarket Shoppers 1987Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

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2012The Effects of Brand Credibility and Prestige on Consumers Purchase Intention in Low and High Product Involvement 2010The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty 2012Towards a Theoretical Clarification of Perceived Value in Marketing 2010Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency

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Year2000

Typearticle

Published2000-11-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations55

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1023/a:1008129011202

openalex_workW79765306

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