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Reference Points Used In Quality And Value Judgements

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
1987Dimensions of Consumer Expertise4,376 cited
1980Pricing: Making Profitable Decisions1,780 cited
1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1987Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers522 cited
1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search490 cited
1996The Assessment of Alternative Measures of Consumer Expertise447 cited
1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
1998An Integrated Approach toward the Spatial Modeling of Perceived Customer Value317 cited

Cited by

2012The Effects of Brand Credibility and Prestige on Consumers Purchase Intention in Low and High Product Involvement53 cited
2010The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty45 cited

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2010Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency40 cited

2012Towards a Theoretical Clarification of Perceived Value in Marketing40 cited

2020Product Brand Loyalty and Purchase Decision36 cited

2020The Relevance of Dual Diagnoses among Drug-Dependent Patients with Sleep Disorders33 cited

2010Consumers Purchase Intentions For Foreign Products: An Empirical Research Study In Istanbul, Turkey31 cited

2010Consumers’ Motivations for Consumption of Foreign Products: An Empirical Test in the People’s Republic of China29 cited

2015Global brands or local heroes?: evidence from the Spanish beer market24 cited

2015Brand Name, Sales Promotion and Consumers’ Online Purchase Intention for Cell-phone Brands23 cited

2014A Model of Factors Affecting Foreign Brand Trust19 cited

2016Exploring the Relationship Between Green Orientation, Customer Based Brand Equity (CBBE) and the Competitive Performance of SMEs in Ghana15 cited

2019THE ROLE OF VALUE CO-CREATION BASED ON ENGAGEMENT TO DEVELOP BRAND ADVANTAGE14 cited

2014Bangladeshi Consumers’ Purchase Intention toward Global Brands over Local Brands7 cited

2009Determinants of Purchasing Imported Products in a Regular Basis: Development of a Regression Model6 cited

2011Young Chinese Consumers' Perceptions toward an U.S. Apparel Brand6 cited