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Abstract In 1995, the Japanese manufacturer Shima Seiki introduced the first complete garment knitting machine capable of producing a ready-made flat knitted article under the trade name WholeGarment. Recently, the company also developed a co-design software tool, Ordermade WholeGarment®, for the customisation of knitted fashion garments. Factory Boutique Shima, their retail shop for on-demand production of customised knitted garments, makes it possible for clients to modify a knitted garment according to personal taste in style, colour, pattern and size. This study examines how such a process streamlines the interaction between customer and shop personnel, while expediting the programming of the knitting machine. In comparing the manual co-design process with the Ordermade WholeGarment® system, we used a computer simulation to analyse the efficiency and lead times of each concept. The case study method was employed with an inductive approach based on company visits and interviews.
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