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A Study on the Strategies of the Fashion Industry toward Fast Fashion
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A Study on the Strategies of the Fashion Industry toward Fast Fashion (2008)A Study on the Strategies of the Fashion …The influence of consumption values on fast fashion brand purchases (2015)The influence of consumption …Antecedents of consumers' decision postponement on purchasing fast fashion brands (2014)Antecedents of consumers' dec…The antecedents of purchasing fast fashion brands (2013)The antecedents of purchasing…Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands (2013)Marketing mix elements influe…Lifestyle, Fast Fashion Attitude, and Cosmetics Behavior according to College Students' Pursuit of Clothing Benefits Typology (2012)Lifestyle, Fast Fashion Attit…A Generic Concept of Marketing (1972)When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Measuring Brand Equity Across Products and Markets (1996)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia (2015)Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics (2016)The role of satisfaction in fashion marketing: a meta-analysis (2018)Benefit Segmentation: A Decision-Oriented Research Tool (1968)Consumer behavior : marketing strategy perspectives (1987)Benefit Segments of the Female Apparel Market: Psychographics, Shopping Orientations, and Demographics (1994)Comparison of benefit sought and makeup behaviors based on fashion leadership and appearance interest (2013)The influence of environmental consciousness and socially responsible clothing consumption attitude on perceived consequences of fast fashion (2014)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer perceived value: The development of a multiple item scale (2001)The Cosmetic Purchase Behavior of Women in Their 20s (Ⅰ) : Focused on Consumption Value (2017)Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective (2019)
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  • 2013Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands31 cited
  • 2013The antecedents of purchasing fast fashion brands11 cited
  • 2012Lifestyle, Fast Fashion Attitude, and Cosmetics Behavior according to College Students' Pursuit of Clothing Benefits Typology11 cited
  • 2015The influence of consumption values on fast fashion brand purchases10 cited
  • 2014Antecedents of consumers' decision postponement on purchasing fast fashion brands9 cited

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