SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Pengaruh Persepsi Iklan, Kesadaran Merek, Citra Merek terhadap Sikap pada Merek dan Keputusan Pembelian (Studi pada Produk Pestisida Merek Sidamethrin 50 EC)
13 references·1 citing·51 second hop
Pengaruh Persepsi Iklan, Kesadaran Merek, Citra Merek terhadap Sikap pada Merek dan Keputusan Pembelian (Studi pada Produk Pestisida Merek Sidamethrin 50 EC) (2013)Pengaruh Persepsi Iklan, Kesadaran Merek,…The Impact of Brands on Consumer Purchase Intentions (2012)The Impact of Brands on Consu…Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana (2011)Impact of Brand Equity on Cus…The influence of core‐brand attitude and consumer perception on purchase intention towards extended product (2009)The influence of core‐brand a…The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior (2007)The effects of multiple‐ads a…Relationship of Consumer Attitude and Brand: Emotional Aspect (2007)Relationship of Consumer Atti…Manajemen Pemasaran, Edisi Ketiga Belas Jilid 2 (2007)Manajemen Pemasaran, Edisi Ke…Application of a Model for the Effectiveness of Event Marketing (2007)Application of a Model for th…Identifying likeable attributes: a qualitative study of television advertisements in Asia (2006)Identifying likeable attribut…RECALL AND PERSUASION: Does Creative Advertising Matter? (2005)RECALL AND PERSUASION: Does C…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations (2004)Buying on the Internet: Gende…COMPOUNDING CONSUMER INTEREST: Effects of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements (2003)COMPOUNDING CONSUMER INTEREST…Invasi pasar dengan iklan yang efektif (1997)Invasi pasar dengan iklan yan…Analisis Interaksi Simbolik pada Konten Ofensif Iklan Grab #pilihaman (2019)Analisis Interaksi Simbolik p…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)The Impact of Television Advertising: Learning Without Involvement (1965)Audience Involvement in Advertising: Four Levels (1984)Film Critics: Influencers or Predictors? (1997)Insights into interpreting integrated marketing communications (2007)The influence of terrorism risk perception on purchase involvement and safety concern of international travellers (2014)Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition (2018)On the Evaluation of Structural Equation Models (1988)Comparative fit indexes in structural models. (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Generating brand awareness in Online Social Networks (2015)The impact of corporate reputation on brand attitude and purchase intention (2016)Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019)An Information Processing Theory of Consumer Choice (1979)Social psychology of creativity: A consensual assessment technique. (1982)The Social Psychology of Creativity (1983)A Meta-Analysis of When and How Advertising Creativity Works (2020)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A new conceptual framework for business‐consumer relationships (2007)Personal Values and Mall Shopping Behavior: The Mediating Role of Attitude and Intention among Chinese and Thai Consumers (2011)Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising (2009)Media multitasking and the effectiveness of combining online and radio advertising (2011)The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model (2011)Notes towards a description of Social Representations (1988)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)The role of social presence in establishing loyalty in e-Service environments (2006)Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders (2008)How “phubbing” becomes the norm: The antecedents and consequences of snubbing via smartphone (2016)Cultivating Service Brand Equity (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Corporate reputation and sustained superior financial performance (2002)Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector (2016)How attachment influences users’ willingness to donate to content creators in social media: A socio-technical systems perspective (2016)Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty (2018)Analisa Credibility Celebrity Endorser Model : Sikap Audience Terhadap Iklan Dan Merek Serta Pengaruhnya Pada Minat Beli "Top Coffee" (2013)Penggunaan Website Dan Media Sosial Dalam Membangun Citra Positif Perguruan Tinggi (2018)Millennials Behaviour towards Digital Waqf Innovation (2020)PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN NIAT BELI ULANG (2018)Pengaruh Promosi penjualan dan E-Service Quality terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan (Studi pada pelanggan Gopay di Jabodetabek) (2020)The Effect of Product Quality on Customer Satisfaction Implications on Customer Loyalty in the Era Covid-19 (2021)
this work references cited by second hop

References

  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2004Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations393 cited
  • 2012The Impact of Brands on Consumer Purchase Intentions315 cited
  • 2005RECALL AND PERSUASION: Does Creative Advertising Matter?283 cited
  • 2007Application of a Model for the Effectiveness of Event Marketing168 cited
  • 2007Manajemen Pemasaran, Edisi Ketiga Belas Jilid 2148 cited
  • 1997Invasi pasar dengan iklan yang efektif101 cited
  • 2009The influence of core‐brand attitude and consumer perception on purchase intention towards extended product99 cited
  • 2007The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior99 cited
  • 2003COMPOUNDING CONSUMER INTEREST: Effects of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements79 cited
  • 2011Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana49 cited
  • 2007Relationship of Consumer Attitude and Brand: Emotional Aspect31 cited
  • 2006Identifying likeable attributes: a qualitative study of television advertisements in Asia30 cited

Cited by

  • 2019Analisis Interaksi Simbolik pada Konten Ofensif Iklan Grab #pilihaman

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

14 cited