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Traditionally, models of decision making have included an implicit assumption that decision-making processes are inherently rational. Simon (1987), for example, while noting that human rationality is bounded, essentially associates emotion with irrational processes and, consequently, to poor decision making. The chapters in this section refute this view, however. Consistent with Ashforth and Humphrey (1995) and Hartel and Hartel ( 1997), the authors of these chapters argue that emotions and intuition, far from being antithetical to rational decisions, are an inherent part of decision making.
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