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Can Green Marketing be used as a tool for Sustainable Growth?: A Study Performed on Consumers in India- An Emerging Economy
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Can Green Marketing be used as a tool for Sustainable Growth?: A Study Performed on Consumers in India- An Emerging Economy (2010)Can Green Marketing be used as a tool for…An empirical study on the influence of environmental labels on consumers (2006)An empirical study on the inf…Golden goose or wild goose? The hunt for the green consumer (2001)Golden goose or wild goose? T…Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice (1999)Evolving Paradigm for Environ…The Environmentally Concerned Consumer: An Exploratory Study (1998)The Environmentally Concerned…Environmental Product Differentiation: Implications for Corporate Strategy (1998)Environmental Product Differe…Environmental Marketing Management (1998)Environmental Marketing Manag…Beyond Greening: Strategies for a Sustainable World. (1997)Beyond Greening: Strategies f…Green consumers in the 1990s: Profile and implications for advertising (1996)Green consumers in the 1990s:…Environmental technologies and competitive advantage (1995)Environmental technologies an…Measuring strategic environmental performance (1994)Measuring strategic environme…Corporate social responsibility: A critical approach (1991)Corporate social responsibili…Corporate responsibility and the good society: From economics to ecology (1991)Corporate responsibility and …Competitive strategy: Techniques for analysing industries and competitors (1982)Competitive strategy: Techniq…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis (2023)Effect of green marketing ori…Investigating the Role of Ethical Self-Identity and Its Effect on Consumption Values and Intentions to Adopt Green Vehicles among Generation Z (2022)Investigating the Role of Eth…Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern (2022)Carbon emission reduction and…Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective (2022)Can initial trust boost inten…Barriers to the circular economy: The case of the Dutch technical and interior textiles industries (2021)Barriers to the circular econ…Role of Connectedness to Nature and Perceived Environmental Responsibility on Green Purchase Behaviour (2020)Role of Connectedness to Natu…The Effect of Consumer Value on Attitude Toward Green Product and Green Consumer Behavior in Organic Food (2019)The Effect of Consumer Value …Investigating the Role of Knowledge, Materialism, Product Availability, and Involvement in Predicting the Organic Clothing Purchase Behavior of Consumers in the Indian Market (2019)Investigating the Role of Kno…Decoding willingness of Indian consumers to pay a premium on green products (2018)Decoding willingness of India…Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing (2017)Green Consumerism : an Eco-Fr…Emerging versus developed economy consumer willingness to pay for environmentally sustainable food production: a choice experiment approach comparing Indian, Chinese and United Kingdom lamb consumers (2016)Emerging versus developed eco…Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation (2015)Marketing sustainability in t…Critical success factors of customer involvement in greening the supply chain: an empirical study (2014)Critical success factors of c…Greening of industries for sustainable growth (2012)Greening of industries for su…A Study on Green Advertisement and its Impact on Consumer Purchase Intention (2011)A Study on Green Advertisemen…Sustainable Development through Green Marketing: The Industry Perspective (2010)Sustainable Development throu…The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals (1995)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Promoting sustainable consumption: Determinants of green purchases by Swiss consumers (2003)Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values (2007)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products (2012)Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers (2014)Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior (2020)Information and Consumer Behavior (1970)The Business Case for Corporate Social Responsibility (2009)Supplier selection among SMEs on the basis of their green innovation ability using BWM and fuzzy TOPSIS (2017)Green consumption: Closing the intention‐behavior gap (2018)Capitalism and Freedom (1963)61. 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(2000)Beyond the business case for corporate sustainability (2002)The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective (2005)
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References

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Cited by

  • 2021Barriers to the circular economy: The case of the Dutch technical and interior textiles industries

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133 cited
  • 2016Emerging versus developed economy consumer willingness to pay for environmentally sustainable food production: a choice experiment approach comparing Indian, Chinese and United Kingdom lamb consumers117 cited
  • 2022Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern90 cited
  • 2018Decoding willingness of Indian consumers to pay a premium on green products62 cited
  • 2023Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis58 cited
  • 2012Greening of industries for sustainable growth56 cited
  • 2022Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective51 cited
  • 2014Critical success factors of customer involvement in greening the supply chain: an empirical study50 cited
  • 2019Investigating the Role of Knowledge, Materialism, Product Availability, and Involvement in Predicting the Organic Clothing Purchase Behavior of Consumers in the Indian Market44 cited
  • 2011A Study on Green Advertisement and its Impact on Consumer Purchase Intention43 cited
  • 2022Investigating the Role of Ethical Self-Identity and Its Effect on Consumption Values and Intentions to Adopt Green Vehicles among Generation Z43 cited
  • 2010Sustainable Development through Green Marketing: The Industry Perspective40 cited
  • 2017Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing38 cited
  • 2020Role of Connectedness to Nature and Perceived Environmental Responsibility on Green Purchase Behaviour35 cited
  • 2019The Effect of Consumer Value on Attitude Toward Green Product and Green Consumer Behavior in Organic Food34 cited
  • 2015Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation30 cited