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123 Abstract : Introducing temporally differential fares to shift a portion of peak-hour demand to off-peak hours shows promise in mitigating the overcrowded Taipei Metro system dur - ing peak hours. This study looked to elucidate how Taipei Metro riders would change their times of travel or use of other travel modes, should peak-hour surcharge or off-peak discount fare schemes be introduced. Multinomial logit and nested logit models were em- ployed to depict the riders' stated behavior, in terms of arrival times and mode choices, within the context of a scenario involving tested differential fare levels. Results showed that introducing temporally differential fares would prompt a portion of peak-hour Metro riders to shift to off-peak periods, or even to choose the use of other modes. The Metro riders were sensitive to the tested differential fare levels, especially the peak-hour surcharge. The afternoon riders were more sensitive to proposed fare changes than the morning rid- ers. To implement the temporally differential fares successfully within the Metro system, it is suggested that peak hours be carefully designated and that peak-hour riders be clearly distinguished from off-peak riders.
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