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Ein Überblick zu Segmentierungsansätzen im Weinmarketing
16 references·0 citing·44 second hop
Ein Überblick zu Segmentierungsansätzen im Weinmarketing (2010)Ein Überblick zu Segmentierungsansätzen i…Advances in Consumer Research (2025)Advances in Consumer ResearchJournal of Food Distribution Research (2019)Journal of Food Distribution …Determinants of wine consumption of US consumers: an econometric analysis (2007)Determinants of wine consumpt…Product involvement and the evaluation of wine quality (2006)Product involvement and the e…Market segment analysis to target young adult wine drinkers (2006)Market segment analysis to ta…The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1 (2001)The Moderating Effect of Perc…Segmentation by Involvement or Nationality for Global Retailing: A Cross-national Comparative Study of Wine Shopping Behaviours (2001)Segmentation by Involvement o…The influence of consumption situation and product involvement over consumers’ use of product attribute (1998)The influence of consumption …Using product, brand and purchasing involvement for retail segmentation (1997)Using product, brand and purc…The role of affective choice mode in the consumer purchase of expressive products (1988)The role of affective choice …THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY (1986)THE PRODUCT ENTHUSIAST: IMPLI…A Consumer Approach to Branded Wines (1986)A Consumer Approach to Brande…Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement (1985)Selected Socioeconomic and De…An Exploratory Assessment of Situational Effects in Buyer Behavior (1974)An Exploratory Assessment of …The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Measuring the Involvement Construct (1985)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure (2009)Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013)Best-Worst Scaling: Theory, Methods and Applications (2015)Measuring Consumer Involvement Profiles (1985)The Role of Involvement in Attention and Comprehension Processes (1988)Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)The dimensions of wine quality (2007)The Adaptive Decision Maker (1993)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)The Adaptive Decision Maker (1994)The effects of perceived risk and technology type on users’ acceptance of technologies (2007)An exploration of consumer resistance to innovation and its antecedents (2009)Risk, uncertainty and the theory of planned behavior: A tourism example (2009)Statistical principles in experimental design. (1962)The Theory of Buyer Behavior (1971)A General Model Of Traveler Destination Choice (1989)Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision (2002)Customer loyalty and customer loyalty programs (2003)Consumer and Industrial Buying Behavior (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Market Maven: A Diffuser of Marketplace Information (1987)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Case Study Research: Design and Methods (1984)The theory of planned behavior (1991)Corporate cooptation of organic and fair trade standards (2009)Good food, good people: Understanding the cultural repertoire of ethical eating (2011)Determinants and barriers to lean implementation in food-processing SMEs – a multiple case analysis (2015)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors (2007)Consumer behaviour and sensory preference differences: implications for wine product marketing (2011)Millennial generation attitudes to sustainable wine: an exploratory study on Italian consumers (2013)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 2019Journal of Food Distribution Research771 cited
  • 2001The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1635 cited
  • 1974An Exploratory Assessment of Situational Effects in Buyer Behavior571 cited
  • 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement452 cited
  • 1998The influence of consumption situation and product involvement over consumers’ use of product attribute350 cited
  • 1997Using product, brand and purchasing involvement for retail segmentation291 cited
  • 2006Market segment analysis to target young adult wine drinkers210 cited
  • 1986THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY192 cited
  • 1986A Consumer Approach to Branded Wines176 cited
  • 2006Product involvement and the evaluation of wine quality168 cited
  • 2001Segmentation by Involvement or Nationality for Global Retailing: A Cross-national Comparative Study of Wine Shopping Behaviours158 cited

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1988
The role of affective choice mode in the consumer purchase of expressive products
147 cited
  • 2007Determinants of wine consumption of US consumers: an econometric analysis113 cited
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