References

• 1991The theory of planned behavior105,156 cited
• 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
• 2006The Effect of Word of Mouth on Sales: Online Book Reviews6,062 cited
• 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,130 cited
• 2002Understanding Relationship Marketing Outcomes2,393 cited
• 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
• 1991The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction2,167 cited
• 1998Customer Satisfaction and Word of Mouth2,111 cited
• 1967Role of Product-Related Conversations in the Diffusion of a New Product1,827 cited
• 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,591 cited
• 1980Attention and weight in person perception: The impact of negative and extreme behavior.1,535 cited
• 2000Word-of-Mouth Processes within a Services Purchase Decision Context1,344 cited
• 2002A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts1,212 cited
• 2005Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context1,152 cited