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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy
0 references·16 citing·56 second hop
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  • 2018Nuevas tendencias en la construcción de marcas: una aproximación al storydoing7 cited
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  • 2011And then we come to the brand: academic insights from international bestsellers

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6 cited
  • 2015Stories, Heroes and Commercials. Spreading the Message across with a New Type of Responsibility6 cited
  • 2020Between Myth and Brand. Aspects of Myth in Marketing Communication6 cited
  • 2022The Contribution of Branded Games for the LEGO Ninjago Brand Narrative3 cited