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Methoden der Erfolgsmessung von Kommunikation
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Methoden der Erfolgsmessung von Kommunikation (2007)Methoden der Erfolgsmessung von Kommunika…MANAGING PUBLIC RELATIONS (2018)MANAGING PUBLIC RELATIONSEvaluating Public Relations (2012)Evaluating Public RelationsUnternehmenskommunikation 2.0 (2008)Unternehmenskommunikation 2.0Mitarbeiterbefragungen als Führungsinstrument (2007)Mitarbeiterbefragungen als Fü…Methoden der empirischen Kommunikationsforschung (2005)Methoden der empirischen Komm…Kommunikations-Controlling (2005)Kommunikations-ControllingStrategische PR-Evaluation (2004)Strategische PR-EvaluationHeinz Bonfadelli: Medienwirkungsforschung I: Grundlagen und theoretische Perspektiven; Heinz Bonfadelli: Medienwirkungsforschung II: Anwendungen in Politik, Wirtschaft und Kultur (2000)Heinz Bonfadelli: Medienwirku…Balanced scorecard : strategien erfolgreich umsetzen (1997)Balanced scorecard : strategi…Using Research in Public Relations: Applications to Program Management (1996)Using Research in Public Rela…Reputation: Realizing Value from the Corporate Image (1996)Reputation: Realizing Value f…The balanced scorecard : measures that drive performance (1992)The balanced scorecard : meas…Public opinion quarterly (1983)Public opinion quarterlyTheorie des kommunikativen Handelns (1981)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschöpfung, Integration (2007)Konzeption von Kommunikationsprogrammen (2014)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)The Wealth of Networks (2017)Focus Groups in Health Research (1998)Government-community relationships: extending the relational theory of public relations (2001)Transparency in government communication (2007)Building dialogic relationships through the world wide web (1998)Toward a dialogic theory of public relations (2002)Defining Strategic Communication (2007)An extended performance reporting framework for social and environmental accounting (2006)Integrative management of sustainability performance, measurement and reporting (2006)Integrative Production Technology for High-wage Countries (2011)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)Corporate reputation and sustained superior financial performance (2002)Stakeholder influence capacity and the variability of financial returns to corporate social responsibility (2007)Political Communication Messages: Pictures of Our World on International Television News (2004)The Use of Narrative Structures in Television News (2007)Die Sprache der Judenfeindschaft im 21. Jahrhundert (2012)Dokumentenanalyse in der Organisationsforschung (2017)Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (2008)Performance measurement system design (1995)THE IMPACT OF HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE: PROGRESS AND PROSPECTS. (1996)Clarifying Business Models: Origins, Present, and Future of the Concept (2005)Deliberation in the Wilderness: Displacing Symbolic Politics (2004)Urban encounters with difference: the contact hypothesis and immigrant integration projects in eastern Berlin (2011)Urban air pollution in China: destination image and risk perceptions (2016)
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References

  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 2018MANAGING PUBLIC RELATIONS2,191 cited
  • 1997Balanced scorecard : strategien erfolgreich umsetzen610 cited
  • 1983Public opinion quarterly221 cited
  • 1996Using Research in Public Relations: Applications to Program Management181 cited
  • 2005Methoden der empirischen Kommunikationsforschung90 cited
  • 2008Unternehmenskommunikation 2.060 cited
  • 2012Evaluating Public Relations50 cited
  • 2000Heinz Bonfadelli: Medienwirkungsforschung I: Grundlagen und theoretische Perspektiven; Heinz Bonfadelli: Medienwirkungsforschung II: Anwendungen in Politik, Wirtschaft und Kultur41 cited
  • 2005Kommunikations-Controlling38 cited
  • 2004Strategische PR-Evaluation26 cited
  • 2007Mitarbeiterbefragungen als Führungsinstrument7 cited

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