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Value proposition framework: implications for employer branding · Study

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ArticleValue proposition framework: implications for employer branding

Atri Sengupta2015

Article2015

Value proposition framework: implications for employer branding

Atri Sengupta · Umesh Kumar Bamel · Pankaj Kumar Singh

80 citations·0/0 files stored·DECISION

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Employer Branding and e-HRM Higher Education and Employability Human Resource and Talent Management

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References

2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.1959Motivation reconsidered: The concept of competence.1963Motivation reconsidered: The concept of competence.1987THE PEOPLE MAKE THE PLACE 1980A life-span, life-space approach to career development 1980Motivation, leadership, and organization: Do American theories apply abroad?

Cited by

2018Are they willing to work for you? An employee-centric view to employer brand attractiveness 2018Branding in the public sector: a systematic literature review and directions for future research 2022Employer Attractiveness From an Employee Perspective: A Systematic Literature Review 2019Importance-performance analysis as a tool to guide employer branding strategies in the IT-BPM industry 2019E-recruitment and training comprehensiveness: untapped antecedents of employer branding

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Details

Year2015

Typearticle

Published2015-07-24

VenueDECISION

ISSN-L0304-0941

Languageen

Citations80

Files0 public / 0

ShelfEmployer Branding and e-HRM

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doi10.1007/s40622-015-0097-x

openalex_workW955433413

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2022Employer branding: design and development of a scale

2026Work Values, Organizational Commitment and Attitudes Towards Quiet-Quitting of the Multi-generational Workforce: A Preliminary Study with a Qualitative Approach to Employer Branding

2024Decoding Gen Z employee profiles: revealing work values