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Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective · Study

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ArticleOvercoming the Liability of Foreignness in International Retailing: A Consumer Perspective

Masayoshi Maruyama2015

Article2015

Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective

Masayoshi Maruyama · Lihui Wu

44 citations·0/0 files stored·Journal of International Management

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International Business and FDI Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 44 citations exist upstream.

References

1995Managing Legitimacy: Strategic and Institutional Approaches 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 1991Corporate Social Performance Revisited 2007Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility 1995OVERCOMING THE LIABILITY OF FOREIGNNESS.2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 2002The C-OAR-SE procedure for scale development in marketing

Details

Year2015

Typearticle

Published2015-08-01

VenueJournal of International Management

ISSN-L1075-4253

Languageen

Citations44

Files0 public / 0

ShelfInternational Business and FDI

Identifiers

doi10.1016/j.intman.2015.07.001

openalex_workW964092618

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