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Mediaplanung im Dialogmarketing · Study

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ChapterMediaplanung im Dialogmarketing

Jörn Redler2014

Chapter2014

Mediaplanung im Dialogmarketing

10 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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References

2016The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment 1996PuK — Controllingkonzepte 2009Direktmarketing 2009Praxisorientiertes Dialog-Marketing 2000Das Data Warehouse-Konzept als Basis einer unternehmensweiten Informationslogistik 2005Integriertes Direktmarketing 2012Mediaplanung 2012Kommunikationspolitik

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-02541-0_13

openalex_workW96429370

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