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Dialogmarketing – Offline und Online · Study

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ChapterDialogmarketing – Offline und Online

Heinrich Holland2014

Chapter2014

Dialogmarketing – Offline und Online

Heinrich Holland

6 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

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2009Direktmarketing 2005Integriertes Direktmarketing 2013Mediale Umsetzung des Dialogmarketing – Auswahl und Integration 2013Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphone 2013Dialogmarketing im Dialog

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2014Mediaplanung im Dialogmarketingchapter · 2 shared references 2016Einsatz des Direktmarketing im Rahmen der Dialogkommunikationchapter · 2 shared references 2010Guerilla-Marketing – eine nüchterne Betrachtung einer viel diskutierten Werbeformarticle · 1 shared reference 2013Direct Marketing im Wandel – Vom Letter über den Screen zum Smartphonechapter · 1 shared reference 2013Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprachechapter · 1 shared reference 2006Direktmarketing-Controllingchapter · 1 shared reference

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-02541-0_1

openalex_workW23346578

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