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Einsatz des Direktmarketing im Rahmen der Dialogkommunikation · Study

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ChapterEinsatz des Direktmarketing im Rahmen der Dialogkommunikation

Andreas Mann2016

Chapter2016

Einsatz des Direktmarketing im Rahmen der Dialogkommunikation

6 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Corporate Governance and Management

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References

1986Organizational Information Requirements, Media Richness and Structural Design 1981Theorie des kommunikativen Handelns 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design 2002AIMQ: a methodology for information quality assessment 2004The relationship marketing process: communication, interaction, dialogue, value 2007Introduction to Data Mining 1983Theorie des Kommunikativen Handelns 2012Stay Away From Me

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Year2016

Typechapter

Published2016-01-01

VenueSpringer eBooks

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Citations6

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-04655-2_20

openalex_workW983907876

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