Article1986

Does an Exporting Nation Enjoy the Same Cross-national Commercial Image?

29 citations0/0 files storedInternational Journal of Advertising

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research European Cultural and National Identity

Abstract

This study examines prevailing consumer attitudes towards made in USA, Japan, FR Germany, Italy, England and Taiwan labels in Bahrain and Saudi Arabia. The findings suggest that the two groups by and large agree in their assessments. Implications of the findings are discussed and avenues for future research are recommended.

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References

1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1982Country-of-Origin Effects on Product Evaluations 2004Management International Review 1992Developments in Marketing Science 1983The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products 1970A Comparison of Japanese and U. S. Attitudes toward Foreign Products 2019Journal of International Business Studies 1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?

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1994The Japanese Management Theory Jungle-Revisited 2010Georgian consumers' evaluation of products sourced from European Union member countries 1998Consumer Ethnocentrism and Lifestyle Orientations in an Emerging Market Economy 2020An Exploratory Research on Country-of-Origin and Its Impact on the UAE Consumers Buying Decisions 2006Πραγματική και ψυχολογική απόσταση στην επιλογή διεθνών αγορών και η επίδραση των στερεοτυπικών αντιλήψεων

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