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New Tools for Effective Marketing Communications
16 references·0 citing·49 second hop
New Tools for Effective Marketing Communications (2013)New Tools for Effective Marketing Communi…Gender Differences in Five Factor Model of Personality and Sensation Seeking (2012)Gender Differences in Five Fa…The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)The influences of electronic …How young, technical consumers assess online WOM credibility (2011)How young, technical consumer…Gender differences in creative thinking revisited: Findings from analysis of variability (2011)Gender differences in creativ…Conceptualising electronic word of mouth activity (2011)Conceptualising electronic wo…Identifying influential reviewers for word-of-mouth marketing (2010)Identifying influential revie…Chaotics: the business of managing and marketing in the age of turbulence (2010)Chaotics: the business of man…Viral marketing: Motivations to forward online content (2009)Viral marketing: Motivations …Stealth marketing as a strategy (2009)Stealth marketing as a strate…New Communications Approaches in Marketing: Issues and Research Directions (2009)New Communications Approaches…Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing (2008)Word of mouth and viral marke…Toward a Framework for Assessing Covert Marketing Practices (2008)Toward a Framework for Assess…Teen perceptions of disclosure in buzz marketing (2007)Teen perceptions of disclosur…An Information Processing Model of Marketing Performance Measurement (2006)An Information Processing Mod…Stealth Marketing: How to Reach Consumers Surreptitiously (2004)Stealth Marketing: How to Rea…Gender differences in personality traits across cultures: Robust and surprising findings. (2001)Gender differences in persona…Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)The Forms of Capital (2002)Managing brand presence through social media: the case of UK football clubs (2014)Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications (2017)Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention (2020)The Measurement of Meaning (1957)Review of Psychometric theory (2nd ed.). 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(2014)Understanding Customer Value in the Mobile Internet Era (2021)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers (2009)Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing (2009)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Principles and Practice of Structural Equation Modeling (1998)When does electronic word-of-mouth matter? A study of consumer product reviews (2010)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)The Effect of Need for Uniqueness on Word of Mouth (2010)Two hearts in three-quarter time: How to waltz the social media/viral marketing dance (2011)An experiential, social network‐based approach to direct marketing (2009)Viral Advertising in Social Media (2011)Philip Kotler's Contributions to Marketing Theory and Practice (2011)The organisation of Corporate Foresight: A multiple case study in the telecommunication industry (2013)The Role of Leadership in Creating Virtuous and Compassionate Organizations: Narratives of Benevolent Leadership in an Anatolian Tiger (2013)
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References

  • 2001Gender differences in personality traits across cultures: Robust and surprising findings.2,980 cited
  • 2009Viral marketing: Motivations to forward online content559 cited
  • 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude452 cited
  • 2008Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing337 cited
  • 2004Stealth Marketing: How to Reach Consumers Surreptitiously304 cited
  • 2009New Communications Approaches in Marketing: Issues and Research Directions295 cited
  • 2011Conceptualising electronic word of mouth activity241 cited
  • 2010Chaotics: the business of managing and marketing in the age of turbulence196 cited
  • 2011How young, technical consumers assess online WOM credibility135 cited
  • 2010Identifying influential reviewers for word-of-mouth marketing121 cited
  • 2007Teen perceptions of disclosure in buzz marketing114 cited
  • 2006An Information Processing Model of Marketing Performance Measurement108 cited
  • 2011Gender differences in creative thinking revisited: Findings from analysis of variability101 cited
  • 2008Toward a Framework for Assessing Covert Marketing Practices69 cited
  • 2012

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Gender Differences in Five Factor Model of Personality and Sensation Seeking
63 cited
  • 2009Stealth marketing as a strategy62 cited
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