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Makam S. Balaji · Study
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Author
Makam S. Balaji
56 works
· latest 2024
· 5 institutions
cluster: provisional
ORCID 0000-0002-6003-7644
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56
Citations
6,185
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Most cited in this library
Linking green skepticism to green purchase behavior
2016 · 472 citations
Value co-creation with Internet of things technology in the retail industry
2016 · 322 citations
Predictors of customer acceptance of and resistance to smart technologies in the retail sector
2018 · 322 citations
Why people participate in the sharing economy: an empirical investigation of Uber
2018 · 305 citations
How customers cope with service failure? A study of brand reputation and customer satisfaction
2014 · 274 citations
Works
56 shown
Green skepticism: review and research agenda
Marketing Intelligence & Planning
·
2024
·
6 authors
33
citations
Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
European Journal of Marketing
·
2024
·
6 authors
15
citations
Enhancing academic integrity among students in GenAI Era:A holistic framework
The International Journal of Management Education
·
2024
·
12 authors
82
citations
Cultivating initial trust in ghost kitchens: A mixed-methods investigation of antecedents and consequences
International Journal of Hospitality Management
·
2024
·
3 authors
·
Open access
37
citations
Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
Journal of Travel Research
·
2023
·
3 authors
·
Open access
22
citations
Being unconventional: The impact of unconventional packaging messages on impulsive purchases
Psychology and Marketing
·
2023
·
4 authors
·
Open access
29
citations
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
European Journal of Marketing
·
2022
·
3 authors
160
citations
To or not to adopt P2P accommodation: The traveler’s ethical decision-making
International Journal of Hospitality Management
·
2021
·
4 authors
16
citations
Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
·
2021
·
5 authors
·
book
18
citations
Social and Sustainability Marketing
Productivity Press eBooks
·
2021
·
4 authors
·
book
31
citations
Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels
Journal of Travel Research
·
2021
·
4 authors
·
Open access
185
citations
“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context
Journal of Product & Brand Management
·
2021
·
3 authors
73
citations
Effectiveness of sustainability communication on social media: role of message appeal and message source
International Journal of Contemporary Hospitality Management
·
2021
·
3 authors
137
citations
A multi-method approach to examining consumer intentions to use smart retail technology
Computers in Human Behavior
·
2020
·
5 authors
·
Open access
76
citations
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Journal of Business Research
·
2020
·
5 authors
·
Open access
98
citations
The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence
Journal of Retailing
·
2020
·
5 authors
56
citations
Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability
Journal of Marketing Management
·
2020
·
3 authors
90
citations
Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context
Journal of Product & Brand Management
·
2020
·
3 authors
55
citations
The Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study
Cornell Hospitality Quarterly
·
2019
·
4 authors
101
citations
Haptic information processing and need for touch in product evaluation
Journal of Consumer Marketing
·
2019
·
4 authors
38
citations
Examining the antecedents and consequences of perceived shopping value through smart retail technology
Journal of Retailing and Consumer Services
·
2019
·
5 authors
·
Open access
226
citations
Green hotel adoption: a personal choice or social pressure?
International Journal of Contemporary Hospitality Management
·
2019
·
3 authors
160
citations
Together we tango: Value facilitation and customer participation in Airbnb
International Journal of Hospitality Management
·
2019
·
3 authors
126
citations
How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?
International Journal of Hospitality Management
·
2018
·
3 authors
262
citations
Consumer dispositions toward global brands
Marketing Intelligence & Planning
·
2018
·
2 authors
34
citations
Why people participate in the sharing economy: an empirical investigation of Uber
Internet Research
·
2018
·
4 authors
·
Open access
305
citations
Predictors of customer acceptance of and resistance to smart technologies in the retail sector
Journal of Retailing and Consumer Services
·
2018
·
4 authors
·
Open access
322
citations
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
Journal of Business Research
·
2018
·
4 authors
84
citations
User Acceptance of IoT Applications in Retail Industry
IGI Global eBooks
·
2018
·
4 authors
·
chapter
11
citations
Customer engagement behavior in individualistic and collectivistic markets
Journal of Business Research
·
2017
·
5 authors
·
Open access
178
citations
Customers’ emotion regulation strategies in service failure encounters
European Journal of Marketing
·
2017
·
3 authors
132
citations
Effects of frontline employee role overload on customer responses and sales performance
European Journal of Marketing
·
2017
·
4 authors
82
citations
User Acceptance of IoT Applications in Retail Industry
Advances in e-business research series
·
2017
·
4 authors
·
chapter
15
citations
Language divergence in service encounters: Revisiting its influence on word-of-mouth
Journal of Business Research
·
2016
·
3 authors
43
citations
Value co-creation with Internet of things technology in the retail industry
Journal of Marketing Management
·
2016
·
2 authors
322
citations
Linking green skepticism to green purchase behavior
Journal of Cleaner Production
·
2016
·
2 authors
472
citations
Does relationship communication matter in B2C service relationships?
Journal of Services Marketing
·
2016
·
3 authors
55
citations
Predicting Internet banking adoption in India: a perceived risk perspective
Journal of Strategic Marketing
·
2016
·
4 authors
·
Open access
128
citations
Antecedents and consequences of university brand identification
Journal of Business Research
·
2016
·
3 authors
·
Open access
171
citations
Determinants of negative word-of-mouth communication using social networking sites
Information & Management
·
2016
·
3 authors
·
Open access
255
citations
TECHNOLOGY-MEDIATED SHARING ECONOMY: UNDERSTANDING USER PARTICIPATION IN COLLABORATIVE CONSUMPTION THROUGH THE BENEFITCOST PERSPECTIVE
Research Explorer (The University of Manchester)
·
2016
·
4 authors
·
other
33
citations
Customer e-complaining behaviours using social media
Service Industries Journal
·
2015
·
3 authors
59
citations
An Investigation of Online Shopping Experience on Trust and Behavioral Intentions
Journal of Internet Commerce
·
2015
·
3 authors
99
citations
Stadium atmosphere: scale development and validation in Indian context
Journal of Indian Business Research
·
2015
·
2 authors
23
citations
Building trust in internet banking: a trustworthiness perspective
Industrial Management & Data Systems
·
2015
·
3 authors
134
citations
Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products
British Food Journal
·
2015
·
3 authors
41
citations
How customers cope with service failure? A study of brand reputation and customer satisfaction
Journal of Business Research
·
2014
·
3 authors
274
citations
Managing customer citizenship behavior: a relationship perspective
Journal of Strategic Marketing
·
2014
·
1 author
108
citations
Matching visitation-motives and restaurant attributes in casual dining restaurants
International Journal of Hospitality Management
·
2013
·
2 authors
97
citations
Investing in customer loyalty: the moderating role of relational characteristics
Service Business
·
2013
·
1 author
86
citations
Does successful recovery mitigate failure severity?
International Journal of Emerging Markets
·
2013
·
2 authors
37
citations
Measuring effectiveness of customer relationship management in Indian retail banks
International Journal of Bank Marketing
·
2012
·
3 authors
123
citations
Role of tactile and visual inputs in product evaluation: a multisensory perspective
Asia Pacific Journal of Marketing and Logistics
·
2011
·
3 authors
77
citations
Building Strong Service Brands: The Hierarchical Relationship Between Brand Equity Dimensions
SSRN Electronic Journal
·
2011
·
1 author
·
preprint
·
Open access
31
citations
Student Interactions in Online Discussion Forum: Empirical Research from "Media Richness Theory" Perspective.
Journal of interactive online learning
·
2010
·
2 authors
193
citations
CUSTOMER SATISFACTION WITH INDIAN MOBILE SERVICES
SSRN Electronic Journal
·
2009
·
1 author
·
preprint
·
Open access
35
citations