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Kelly L. Haws · Study
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Author
Kelly L. Haws
52 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0003-3207-3717
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44
Citations
4,574
Works here
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Most cited in this library
Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products
2013 · 1,074 citations
Dynamic Pricing and Consumer Fairness Perceptions
2006 · 519 citations
An Assessment of Chronic Regulatory Focus Measures
2010 · 371 citations
Traveling with Companions: The Social Customer Journey
2020 · 297 citations
Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption
2011 · 234 citations
Works
52 shown
It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
Journal of Marketing Research
·
2025
·
3 authors
·
Open access
1
citations
Scale use and abuse: Towards best practices in the deployment of scales
Journal of Consumer Psychology
·
2022
·
3 authors
44
citations
Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality
Journal of Business Research
·
2022
·
2 authors
·
Open access
11
citations
Optimizing the possession portfolio
Current Opinion in Psychology
·
2022
·
2 authors
·
review
4
citations
Promoting Pi Day: Consumer Response to Special Day‐Themed Sales Promotions
Journal of Consumer Psychology
·
2021
·
3 authors
15
citations
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption
Journal of Consumer Research
·
2021
·
3 authors
·
Open access
14
citations
Traveling with Companions: The Social Customer Journey
Journal of Marketing
·
2020
·
4 authors
·
Open access
297
citations
From Cradle to Grave: How Childhood and Current Environments Impact Consumers’ Subjective Life Expectancy and Decision-Making
Journal of Consumer Research
·
2020
·
3 authors
42
citations
Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology
Marketing Letters
·
2019
·
3 authors
1
citations
Mindful Matching: Ordinal Versus Nominal Attributes
Journal of Marketing Research
·
2019
·
3 authors
·
Open access
34
citations
The Aggregated Extremes Effect: Not All Routes to “Balanced” Bundles are Equally Appealing
Journal of Consumer Psychology
·
2019
·
3 authors
5
citations
Any Size for a Dollar: The Effect of Any-Size-Same-Price versus Standard Pricing on Beverage Size Choices
Journal of Consumer Psychology
·
2019
·
5 authors
·
Open access
17
citations
Parenting Motivation and Consumer Decision-Making
Journal of Consumer Research
·
2018
·
3 authors
53
citations
Businesses Beware
Journal of Service Research
·
2017
·
3 authors
31
citations
Self-control in consumer spending decisions
Routledge eBooks
·
2017
·
1 author
·
chapter
1
citations
Priced just for me: The role of interpersonal attachment style on consumer responses to customized pricing
Journal of Consumer Behaviour
·
2017
·
3 authors
20
citations
The satiating effect of pricing: The influence of price on enjoyment over time
Journal of Consumer Psychology
·
2017
·
3 authors
·
Open access
17
citations
The ability to choose can increase satiation.
Journal of Personality and Social Psychology
·
2017
·
3 authors
14
citations
Don’t Sweat the Big Stuff: Emphasizing Importance Hinders Goal Pursuit for Consumers Low in Dispositional Self-Control Resources
Journal of the Association for Consumer Research
·
2016
·
2 authors
4
citations
Sounds Big: The Effects of Acoustic Pitch on Product Perceptions
Journal of Marketing Research
·
2016
·
2 authors
158
citations
Saying “No” to Cake or “Yes” to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals
Psychology and Marketing
·
2016
·
2 authors
16
citations
Enhancing self-control in consumer decisions
Current Opinion in Psychology
·
2015
·
1 author
·
review
13
citations
Haunts or helps from the past: Understanding the effect of recall on current self‐control
Journal of Consumer Psychology
·
2015
·
3 authors
24
citations
Control over What? Individual Differences in General versus Eating and Spending Self-Control
Journal of Public Policy & Marketing
·
2015
·
3 authors
·
Open access
57
citations
Positive Affect and Malleable Mental Accounting: An Investigation of the Role of Positive Affect in Flexible Expense Categorization and Spending
Psychology and Marketing
·
2015
·
2 authors
14
citations
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Journal of Marketing
·
2015
·
3 authors
35
citations
Vice-Virtue Bundles
Management Science
·
2015
·
5 authors
97
citations
Salad = Success and Fries = Failure? Conceptualizing and Assessing Self-Control Outcome Measures in Food Decision Making Research
Journal of Consumer Behaviour
·
2015
·
3 authors
·
Open access
15
citations
Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles
SSRN Electronic Journal
·
2015
·
3 authors
·
preprint
·
Open access
1
citations
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes
Journal of Consumer Research
·
2014
·
3 authors
65
citations
Motivating Customers to Adhere to Expert Advice in Professional Services
Journal of Service Research
·
2014
·
4 authors
99
citations
(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
Journal of Consumer Research
·
2014
·
2 authors
67
citations
Fluency in Future Focus
Social Psychological and Personality Science
·
2014
·
3 authors
12
citations
Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products
Journal of Consumer Psychology
·
2013
·
3 authors
1,074
citations
From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours
SSRN Electronic Journal
·
2013
·
8 authors
·
preprint
·
Open access
21
citations
When Value Trumps Health in a Supersized World
Journal of Marketing
·
2012
·
2 authors
97
citations
On the road to addiction: The facilitative and preventive roles of marketing cues
Journal of Business Research
·
2012
·
9 authors
·
Open access
94
citations
Same destination, different paths: When and how does observing others' choices and reasoning alter confidence in our own choices?
Journal of Consumer Psychology
·
2012
·
3 authors
·
Open access
39
citations
Enhancing perceptions of price–value associated with price-matching guarantees
Journal of Business Research
·
2011
·
4 authors
17
citations
Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption
Journal of Consumer Research
·
2011
·
2 authors
234
citations
How low spending control harms consumers
Journal of the Academy of Marketing Science
·
2011
·
2 authors
·
Open access
46
citations
Keeping it all without being buried alive: Understanding product retention tendency
Journal of Consumer Psychology
·
2011
·
4 authors
·
Open access
101
citations
Transforming Consumer Health
Journal of Public Policy & Marketing
·
2011
·
12 authors
·
Open access
67
citations
Consumer spending self-control effectiveness and outcome elaboration prompts
Journal of the Academy of Marketing Science
·
2011
·
3 authors
·
Open access
167
citations
Situational and trait interactions among goal orientations
Marketing Letters
·
2011
·
3 authors
·
Open access
24
citations
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Sage eBooks
·
2011
·
2 authors
·
book
227
citations
Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption
SSRN Electronic Journal
·
2011
·
2 authors
·
preprint
·
Open access
10
citations
An Assessment of Chronic Regulatory Focus Measures
Journal of Marketing Research
·
2010
·
3 authors
·
Open access
371
citations
Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals
SSRN Electronic Journal
·
2009
·
2 authors
·
preprint
·
Open access
6
citations
Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals
Journal of Consumer Research
·
2008
·
2 authors
57
citations
Seize the Day! Encouraging Indulgence for the Hyperopic Consumer
Journal of Consumer Research
·
2008
·
1 author
·
Open access
105
citations
Dynamic Pricing and Consumer Fairness Perceptions
Journal of Consumer Research
·
2006
·
2 authors
·
Open access
519
citations