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David K. Berkowitz · Study

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David K. Berkowitz

11 works· latest 2020· 2 institutionscluster: provisional

h-index11

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Citations900

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Most cited in this library

New Product Development Performance and the Interaction of Cross‐Functional Integration and Knowledge Management2005 · 251 citations
Market Orientation and New Product Development in Global Industrial Firms2000 · 141 citations
Deriving and exploring behavior segments within a retail loyalty card program2006 · 96 citations
Spatial diffusion of a new loyalty program through a retail market2003 · 94 citations
Proactive/Responsive Market Orientation and Marketing—Research and Development Integration2013 · 80 citations

Works

11 shown

Development of a lean assessment tool and measuring the effect of culture from employee perception

Journal of Manufacturing Technology Management·2020·4 authors

44citations

Improving services supply management in the defense sector: How the procurement process affects B2B service quality

Journal of Purchasing and Supply Management·2015·4 authors

43citations

Proactive/Responsive Market Orientation and Marketing—Research and Development Integration

Journal of Product Innovation Management·2013·3 authors

80citations

Deriving and exploring behavior segments within a retail loyalty card program

European Journal of Marketing·2006·4 authors

96citations

Hispanic consumers, store loyalty and brand preference

Journal of Targeting Measurement and Analysis for Marketing·2005·3 authors·Open access

27citations

New Product Development Performance and the Interaction of Cross‐Functional Integration and Knowledge Management

Journal of Product Innovation Management·2005·3 authors

251citations

Defining and Implementing Performance-Based Logistics in Government

Defense Technical Information Center (DTIC)·2005·4 authors

54citations

Spatial diffusion of a new loyalty program through a retail market

Journal of Retailing·2003·3 authors

94citations

Estimating Differential Lag Effects for Multiple Media across Multiple Stores

Journal of Advertising·2001·3 authors

39citations

Market Orientation and New Product Development in Global Industrial Firms

Industrial Marketing Management·2000·3 authors

141citations

Increasing the Efficiency of National Export Promotion Programs: The Case of Norwegian Exporters

Journal of Small Business Management·1998·3 authors

31citations