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ArticleHispanic consumers, store loyalty and brand preference

David K. Berkowitz2005

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Articlebronze2005

Hispanic consumers, store loyalty and brand preference

David K. Berkowitz · Yeqing Bao · Arthur W. Allaway

27 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 1994Valuing Things: The Public and Private Meanings of Possessions 1986The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption 1989The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review 1983Ethnic Migration, Assimilation, and Consumption 1999Factors influencing the price premiums that consumers pay for national brands over store brands 1995Correlates of store brand proneness: some empirical observations 1994Impact of strength of ethnic identification on Hispanic shopping behavior

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2020Customer gratitude in relationship marketing strategies: a cross-cultural e-tailing perspective 2007The formation of the tourist's loyalty to the tourism distribution channel: how does it affect price discounts?2013A study of brand preference : an experiential view 2017The role of consumers’ attitudes in estimating consumer response to assortment composition 2017

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Details

Year2005

Typearticle

Published2005-10-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations27

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1057/palgrave.jt.5740166

openalex_workW2004279152

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