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A study of brand preference : an experiential view · Study

ThesisA study of brand preference : an experiential view

Reham Shawky Ebrahim2013

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Thesisgreen2013

A study of brand preference : an experiential view

Reham Shawky Ebrahim

23 citations·0/0 files stored·Brunel University Research Archive (BURA) (Brunel University London)

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel University

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References

2005Three Approaches to Qualitative Content Analysis 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1998Principles and Practice of Structural Equation Modeling 1994Handbook of Qualitative Research 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1986Experience and Education 1977Estimating Nonresponse Bias in Mail Surveys 2022Business Research Methods

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2020CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL 2018Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

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Year2013

Typethesis

Published2013-01-01

VenueBrunel University Research Archive (BURA) (Brunel University London)

Languageen

Citations23

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW1525354511

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