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A study of brand preference : an experiential view
16 references·1 citing·40 second hop
A study of brand preference : an experiential view (2013)A study of brand preference : an experien…Business Research Methods (2022)Business Research MethodsCustomer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Integrating quantitative and qualitative research: how is it done? (2006)Integrating quantitative and …Three Approaches to Qualitative Content Analysis (2005)Three Approaches to Qualitati…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Qualitative research: analysis types and software tools (1990)Qualitative research: analysi…Toward a Conceptual Framework for Mixed-Method Evaluation Designs (1989)Toward a Conceptual Framework…Experience and Education (1986)Experience and EducationThe Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL (2020)CUSTOMER PREFERENCES ON COFFE…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Qualitative research and evaluation methods (1980)Naturalistic inquiry (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)The qualitative content analysis process (2008)Scoping studies: advancing the methodology (2010)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Determining Validity in Qualitative Inquiry (2000)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Stories of Experience and Narrative Inquiry (1990)Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge (2006)Why Minimal Guidance During Instruction Does Not Work: An Analysis of the Failure of Constructivist, Discovery, Problem-Based, Experiential, and Inquiry-Based Teaching (2006)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)
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  • 2009

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Customer Experience Creation: Determinants, Dynamics and Management Strategies
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  • 2020CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL12 cited