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Spatial diffusion of a new loyalty program through a retail market · Study

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ArticleSpatial diffusion of a new loyalty program through a retail market

Arthur W. Allaway2003

Article2003

Spatial diffusion of a new loyalty program through a retail market

Arthur W. Allaway · David K. Berkowitz · Giles D’Souza

94 citations·0/0 files stored·Journal of Retailing

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Innovation Diffusion and Forecasting Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2019Diffusion of Innovations 1 1993Loyalty-based management.1967Innovation Diffusion As a Spatial Process 1985Models for Innovation Diffusion 1996LEARNING FROM CUSTOMER DEFECTIONS 1993Chapter 8 New-product diffusion models 1990Determination of Adopter Categories by Using Innovation Diffusion Models 2000Do innovations diffuse faster within geographical clusters?

Cited by

2008Scientific method and retailing research: A retrospective 2015Loyalty card adoption in SME retailers: the impact upon marketing management 2014Success Factors in Product Seeding: The Role of Homophily 2017Social influence in the adoption of a B2B loyalty program: The role of elite status members 2010Regional and Categorical Patterns in Consumer Behavior: Revealing Trends 2021Information Technology/Systems Adoption in the Public Sector

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Details

Year2003

Typearticle

Published2003-01-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations94

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1016/s0022-4359(03)00037-x

openalex_workW2010203570

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2012

Behavior scoring model for coalition loyalty programs by using summary variables of transaction data

2022Propelling International Marketing Research with Geospatial Data