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SEGMENTASI NASABAH TABUNGAN MIKRO BERDASARKAN RECENCY, FREQUENCY, DAN MONETARY : KASUS BANK BRI
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SEGMENTASI NASABAH TABUNGAN MIKRO BERDASARKAN RECENCY, FREQUENCY, DAN MONETARY : KASUS BANK BRI (2011)SEGMENTASI NASABAH TABUNGAN MIKRO BERDASA…CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL (2007)CUSTOMER LIFETIME VALUE (CLV)…Customer relationship management: the case of a European bank (2005)Customer relationship managem…Customer Relationship Management: A Databased Approach (2005)Customer Relationship Managem…Visualizing RFM Segmentation (2004)Visualizing RFM SegmentationThe role of CRM within retail loyalty marketing (2003)The role of CRM within retail…Data mining and customer relationship marketing in the banking industry (2002)Data mining and customer rela…Building customer relations over the Internet (2002)Building customer relations o…Thoughts on RFM scoring (2000)Thoughts on RFM scoringClustering e-Banking Customer using Data Mining and Marketing Segmentation (1970)Clustering e-Banking Customer…Achieving Market Segmentation From B2B Insurance Client Data Using RFM & K-Means Algorithm (2022)Achieving Market Segmentation…Case Study Research: Design and Methods (1984)Naturalistic inquiry (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)The role of insight teams in integrating diverse marketing information management techniques (2008)Customer relationship management: the evolving role of customer data (2013)Extending customer relationship management: from empowering firms to empowering customers (2013)The Nature of the Firm (1937)Comparative fit indexes in structural models. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Customer relationship management research (1992‐2002) (2005)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Determinants of social media adoption by B2B organizations (2015)The strategy-focused organization (2001)CRM systems: Necessary, but not sufficient. REAP the benefits of customer management (2002)The Strategy-Focused Organization (2002)Reconceptualising the strategic role of loyalty schemes (2007)How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy? (2020)Applications of Information Systems and Data Security in Marketing Management (2023)Credit Risk Assessment Using Statistical and Machine Learning: Basic Methodology and Risk Modeling Applications (2000)Zero defections: quality comes to services. (1990)The Changing Role of Marketing in the Corporation (1992)How many, how often, and how new? A multivariate profiling of mobile app users (2017)A Fuzzy Linguistic RFM Model Applied to Campaign Management (2018)A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting (2019)Optimal Selection for Direct Mail (1995)Intelligent profitable customers segmentation system based on business intelligence tools (2005)The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy (1990)Using multiple criteria decision making models for ranking customers of bank network based on loyalty properties in weighted RFM model (2012)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)A Survey on Churn Analysis in Various Business Domains (2020)Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships (2012)Customer Churn Prediction in Telecommunication A Decade Review and Classification (2013)Intellectual capital and profitability in an emerging insurance market (2017)Why build a customer relationship management capability? (2007)Interaction Orientation and Firm Performance (2008)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)
this work references cited by second hop

References

  • 2002Building customer relations over the Internet472 cited
  • 2005Customer Relationship Management: A Databased Approach288 cited
  • 2000Thoughts on RFM scoring151 cited
  • 2005Customer relationship management: the case of a European bank61 cited
  • 2007CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL55 cited
  • 2002Data mining and customer relationship marketing in the banking industry48 cited
  • 2003The role of CRM within retail loyalty marketing35 cited
  • 1970Clustering e-Banking Customer using Data Mining and Marketing Segmentation29 cited
  • 2004Visualizing RFM Segmentation18 cited

Cited by

  • 2022Achieving Market Segmentation From B2B Insurance Client Data Using RFM & K-Means Algorithm8 cited

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