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• 2005Decentralized Supply Chains with Competing Retailers Under Demand Uncertainty571 cited
• 2008Product Innovations, Advertising, and Stock Returns428 cited
• 2010The moderating effect of brand strength in manufacturer–reseller relationships77 cited
• 2013Impact of transfer pricing methods for tax purposes on supply chain performance under demand uncertainty73 cited
• 2001Retailer's response to special sales: price discount vs. trade credit65 cited
• 2007Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry61 cited
• 2018Sustainable trade promotion decisions under demand disruption in manufacturer-retailer supply chains52 cited
• 2009Sales promotions and channel coordination46 cited
• 2012Price promotions, operations cost, and profit in a two-stage supply chain32 cited
• 2004Comments on "Information Distortion in a Supply Chain: The Bullwhip Effect" The Bullwhip Effect: Reflections32 cited
• 2009Business-to-business brand management: Theory, research and executive case study exercises31 cited
• 2013Multi-period price promotions in a single-supplier, multi-retailer supply chain under asymmetric demand information26 cited
• 2013Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach24 cited